✦ DATA GOVERNANCE & PRIVACY ASSURANCE

Privacy & Data Policy

🔒

Your privacy is fundamental to our operations. We collect and process only the minimal personal data required to authenticate transactions, fulfill courier deliveries across Pakistan, and maintain your active cart sessions.

1. Personal Information We Collect

During the ordering and account registration workflows, we collect the following operational data points:

  • Contact Credentials: Full legal name, active telephone/mobile number, and verified email address.
  • Delivery Destination: Complete physical address (house/apartment number, street details, landmark, and destination city) required for logistical handover.
  • Order History & Records: Purchased item SKUs, transaction timestamps, payment method selection (Cash on Delivery or prepaid transfers), and generated airway bill numbers.

2. Purpose & Legal Basis for Processing

Customer data is strictly utilized for core commercial functions:

  • Order Fulfillment & Courier Handover: Transmitting necessary recipient details (name, phone, delivery address) to licensed national courier partners exclusively for parcel dispatch and doorstep verification.
  • Logistical & Transactional Alerts: Sending automated dispatch notices, tracking identifiers, airway bill links, and payment confirmation receipts via SMS or email.
  • Customer Support Operations: Reviewing order history when assisting customers with order modifications, sizing inquiries, or tracking updates via our concierge channels.
  • Zero Data Monetization: We do not sell, lease, rent, or distribute personal customer records to third-party advertising or marketing data brokers.

3. Client Storage, Security & Session Management

We implement strict security standards across server and browser storage:

  • Client-Side Local Storage: Encrypted browser local storage and session tokens are utilized solely to persist your shopping bag items, custom quantities, and saved wishlist selections across page refreshes.
  • Data Encryption & Transport Security: All information transmitted between your browser and our platform is encrypted using modern TLS/HTTPS protocols.
  • Payment Security: Direct credit card numbers and online banking passwords are never stored on our servers. Online payments are processed securely through certified gateway infrastructures.

4. Data Retention, Correction & Erasure Rights

Customers maintain full governance over their stored records:

  • Record Correction: You may request updates to your saved contact phone numbers, billing records, or shipping information at any time.
  • Right to Erasure (Account Deletion): Customers may request the permanent removal or anonymization of their registered account profile and order contact history from our primary database, subject to standard statutory tax record retention obligations.

5. Privacy Inquiries & Data Requests

To submit a data access request, update stored records, or discuss privacy protocols, please contact our data compliance desk via our Live Support Desk or write to us through our Contact Page.